Jeremy Greenfield, Editorial Director of the Digital Book World, recently interviewed Scholastic's David Levithan about digital reading and transliteracy. Levithan is the editor at Scholastic who helped develop the concept for the 39 Clues and the new Infinity Ring, two series that spur children to move between print books, websites and online games. But Levithan is also a best-selling YA author, of such hits as Will Grayson, Will Grayson and Every Day.
Here are some highlights I want to take away from this interview:
- Publishers are seeing significant digital sales for their YA ebooks, but children's digital sales are still in their infancy. Publishers are particularly interested in the adult-YA crossover for digital books.
- Scholastic broke ground with its 39 Clues multiplatform transliteracy experience, building and developing this in-house.
- They are seeing that kids who are hooked on playing digital games with multi-platform series are also hooked on reading the print series. They are growing readers as part of this experience.
- "It's about finding as many canvasses for storytelling as possible."